Innovative Compass
/ About

Helping businesses navigate modern change with clarity.

Innovative Compass is an AI and automation consultancy based in Shreveport, Louisiana. We work with operating teams of 5 to 30 people who want to use new technology without getting buried in hype, complexity, or tools they will not actually use.

Our work is shaped by a framework we built and use on every client engagement: the COMPASS framework.

/ Our Framework

The COMPASS framework.

Rather than chasing trends, we use COMPASS to understand the full ecosystem of a business before implementing marketing, AI, automation, or operational changes. Seven lenses that, together, give us a clear picture of where to start and what to leave alone.

C

Community

Every business exists within a larger ecosystem of people. We study the surrounding community, customer behaviors, market conversations, reputation, and the relationships that shape growth and trust.

  • Customer behaviors and psychology
  • Market conversations and trends
  • Reputation and relationship dynamics
  • How community impacts growth and trust

A business does not grow in isolation. Community shapes the direction, perception, and success of a company.

O

Opportunity Cost

Every business decision has a tradeoff. Before implementing systems or tools, we evaluate what is truly worth the time and investment, what creates measurable impact, and what may be distracting from higher-value opportunities.

  • The 80/20 Rule (Pareto Principle)
  • The Law of Diffusion of Innovation
  • Bandwidth and efficiency analysis
  • Strategic prioritization

This helps businesses focus on what actually moves the needle.

M

Marketing

Marketing today is about visibility, positioning, trust, and communication. We take a modern approach to how a business connects with people before we implement any tools.

  • Social media strategy
  • AI search visibility (GEO)
  • Digital positioning, storytelling, brand identity
  • Content systems and audience behavior
  • Automation-supported marketing workflows
P

Personality

Every business has a personality. The founder, the leadership team, the customers, the culture, all of it shapes how systems, marketing, and workflows should be designed.

Businesses perform best when strategies align with the natural strengths and communication styles of the people behind them.

A

Automation

Automation should simplify operations, not complicate them. We explore modern tools and AI systems that reduce repetitive work, streamline workflows, improve customer experience, and free up time for higher-value tasks.

The goal is not to remove the human element. The goal is to support it.

S

Systems

Before implementing new tools or strategies, we analyze the overall framework of the business.

  • Workflows and communication structures
  • Operations and customer journeys
  • Bottlenecks and inefficiencies
  • Team dynamics and scalability

Strong businesses are built on strong systems. Without structure, even the best ideas struggle to succeed.

S

Sustainability

Not every idea, trend, or automation is sustainable long-term. We evaluate whether the systems, strategies, and programs being implemented can realistically scale over time, adapt to changing technology, support the team, maintain quality, and create long-term growth without burnout.

Sustainability means building businesses that can evolve while still supporting the humans behind them.

/ Our Specialty

One holistic approach to modern business growth.

The COMPASS framework is our way of combining community insight, strategic thinking, modern marketing, personality awareness, automation, systems analysis, and sustainability into one cohesive process.

Our specialty is helping businesses navigate modern change with clarity, blending innovation, psychology, systems thinking, and technology in a way that feels practical, human, and aligned with the long-term vision of the company.

Community insight Strategic thinking Modern marketing Personality awareness Automation Systems analysis Sustainability
/ Who we work with

Operating teams of 5 to 30 people.

Established enough to have real systems pain. Small enough to actually rebuild quickly without a six-month change management process.

We work with founders, operators, and leadership teams who are tired of stitching tools together with duct tape and want their business to run on systems that scale.

Most engagements start with a Strategy Consulting roadmap and continue into an Automation Build or an AI Workshop for the team.

/ The Team

The people behind Innovative Compass.

Three operators bringing strategy, automation, and customer experience together. Different backgrounds, shared philosophy.

MO
Marketing & Strategy

Miranda Ogletree

Marketing & Strategy

Leads strategy, brand, and marketing systems for Innovative Compass. Focuses on community, positioning, and AI-supported marketing workflows that small teams can actually run.

DS
Automation & Systems

Daniel Stegehuis

Automation & Systems Expert

Builds the automation and systems behind Innovative Compass client work. Specializes in n8n, Claude integrations, custom AI agents, and the operational layer that makes everything else run.

DS
CX & Ops

Denise Schnelle

Systems & Customer Experience

35+ Yrs Business Experience

Brings decades of customer experience, retail operations, and training insight to help businesses connect real-world service standards with AI-supported systems.

/ Start the conversation

Curious how COMPASS would apply to your business?

Book a 30-minute call. We'll walk through where your business sits across the seven lenses and what's worth working on first.